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King Wen of Zhou (c. 1152–1056 BCE) was the paramount leader of the Zhou people at the end of the Shang dynasty. His personal name was Ji Chang, and during the reign of the tyrannical King Zhou of Shang, he held the title “Western Count” (Western Lord or Xibo), ruling over the Zhou domain…
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8.1The Master said, “Of Taibo it may indeed be said that he attained to the very highest pitch of moral power. No less than three times he renounced the sovereignty of all things under Heaven, without the people getting a chance to praise him for it.”